In a competitive retail environment The Joester Loria Group is uniquely positioned to develop and manage successful licensing programs.
We become an integral part of our clients' team, developing and executing licensing programs that fully leverage their intellectual property, brands and related assets. With our diverse staff of licensing professionals, we build our clients' licensing programs by utilizing four key strengths:
We become an integral part of our clients' team, developing and executing licensing programs that fully leverage their intellectual property, brands and related assets. With our diverse staff of licensing professionals, we build our clients' licensing programs by utilizing four key strengths:
| Marketing Prowess At The Joester Loria Group, we continuously monitor market trends to remain ahead of the curve. We utilize strategic planning and integrated marketing to establish strong, sustainable programs in a wide range of product categories and industry segments. Our record of success is largely attributable to our avant-garde marketing approach and deep-rooted marketing experience. |
Retail Expertise The Joester Loria Group recognizes that licensing success requires early retail awareness and support, and incorporates an integrated retail strategy in our overall licensing plan. We utilize our relationships with major retailers to develop strategic alliances and generate consumer excitement through shop concepts, fixturing, point-of-sale displays, retail promotions and sales incentives. |
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| A Proven Development Process A disciplined approach steeped in a profound understanding of market trends is necessary to repeatedly architect groundbreaking programs. We take a disciplined approach to licensing, using a development process we have refined through years of managing licensing initiatives for our clients. |
Applied Creativity Applied creativity is the cornerstone of our business. It makes the difference between an average program and a great one-and the proof is in our results. At The Joester Loria Group, we have demonstrated our creative vision time and again. |
The Joester Loria Group
860 Broadway, 3rd Floor - New York, NY 10003 T. 212 683 5150 F. 212 689 3300 e. info@tjlgroup.com