PARTNERS
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The Joester Loria Group’s founders, President Debra Joester and Executive Vice-President Joanne Loria, manage a team of 30 talented licensing professionals. Joester and Loria collectively have more than 50 years’ experience in developing and managing some of the world’s best-known and most successful licensing programs
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| Debra Joester | President Debra Joester has led the international licensing agency to the forefront of its field. Recognized as a licensing and merchandising industry leader, Joester has more than 20 years of experience in developing award-winning strategic brand extension programs as well as breakthroughs in entertainment licensing, promotional licensing and special events marketing. Prior to founding her own agency, Joester held the position of president at Hamilton Projects, Inc., for 10 years, during which time she lead the New York-based, international licensing agency to its top position within the industry. As the architect of the firm's most important programs, Joester was responsible for the success for Chrysler's Jeep and Dodge divisions, Dr. Scholl's, Miller Brewing Company, The United States Postal Service, Coppertone and other blue chip accounts. Today, Joester continues to drive the global success of the Jeep brand, and has developed the ground breaking strategy for the world's leading media brands, The Discovery Channel, Animal Planet and Planet Green. In the entertainment arena, Joester recognized the potential of pop culture breakouts,"South Park" and Aaron Spelling's "Beverly Hills 90210" and establishing successful the global merchandising and promotional campaigns that broke new ground. At Joester Loria, Joester developed and executed the strategy that re-introduced Care Bears to a new generation of children delivering nearly $3 billion in sales for the brand. She is a frequent guest speaker at national and regional conferences and has served on the LIMA board of directors and as an officer for the organization. Joester began her career as a marketing executive in the music industry, working with bands including the Eurythmics and Judas Priest. |
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| Joanne Loria | Executive Vice President In her more than 20 years’ experience in licensing and merchandising, Joanne Loria has created unique retail programs for Parents magazine and the pop culture phenomenon “South Park,” and was one of the original architects of the relaunch strategy for Hanna-Barbera’s classic cartoon archive. Prior to co-founding The Joester Loria Group, Loria was Senior Vice President of Hamilton Projects, where she managed sales and marketing efforts for clients such as Jeep, Dr. Scholl’s and Miller Brewing Company as well as the company’s financial and business operations. She is a frequent guest speaker and currently serves on the LIMA board of directors. Before entering the licensing business, Loria had a career in direct marketing and merchandising with Columbia Records’ Columbia House division, where she developed the first non-music merchandise catalog targeted to club members, an initiative that was emulated by other companies and became standard practice in the industry for the next two decades. |
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The Joester Loria Group
860 Broadway, 3rd Floor - New York, NY 10003 T. 212 683 5150 F. 212 689 3300 e. info@tjlgroup.com