JEEP CASE STUDY

"The Joester Loria Group has been key to the development and implementation of the award-winning Jeep licensing program. The Joester Loria Group has done a stellar job insuring the quality and success of the global Jeep consumer products collection."
– Marvin Klein, Licensing Manager, DaimlerChrylser

Licensing Goals & Objectives
To maximize Jeep brand loyalty and awareness by extending the brand into appropriate, strategic, and quality lifestyle products that reinforce the core values of the Jeep brand.


The Results
  • Jeep consumer products generated nearly $500 million in global retail sales in 2005.

  • Award-winning products are distributed in 40 countries and 6 continents.

  • More than 250 Jeep dedicated retail shop-in-shops and 30 free-standing Jeep stores throughout the world.

  • Sold in leading national chains, specialty stores, outdoor and sporting goods stores, better catalogs and leading e-commerce sites.

  • PR campaign generates over a billion media impressions for Jeep consumer products annually, including National TV – The Today Show, CBS Morning Show, Wheel of Fortune and MTV; Newspapers and Magazines – Wall Street Journal, Brandweek, Newsweek, Time, In Style, Maxim Stuff, Gear, Playboy, Sports Illustrated, Teen People, and other media.

  • Universal branding system ensures consistency of product packaging, advertising, and retail displays.

  • Jeep brand has been a winner of the LIMA awards 4 times since the launch of the program.

  • The Jeep program includes:

    • Lifestyle Products: Designed to enhance an outdoor, active lifestyle — Apparel, sleepwear, footwear, watches, luggage, electronics, bedding and room décor, pet products — products that reflect innovation and function.

    • Outdoor and Functional Goods: Superior performance products and equipment — Bicycles, mountain boards, outdoor furniture, wheelbarrows, outdoor knives, workwear, safety footwear, tools, and lighting products.

    • Jeep Replicas and Interactive: A top selling licensed brand of toys with over $200 million in retail sales includes die cast, ride-ons, and award-winning Jeep Power Wheels.