PARENTS CASE STUDY

"The Joester Loria Group have successfully tapped into the expertise of Parents Magazine to deliver a smart collection of developmental toys, publishing and infant safety product as well as alliances with America's most exciting retailers."
– Sally Lee, Editor-in-Chief, Parents Magazine

Licensing Goals & Objectives
Leverage the unparalleled influence and authority of Parents magazine and its unique relationship with 14 million readers to establish a Parents branded line of quality infant, toddler and pre-school products that provide busy parents with easy-to-understand, reliable solutions from the brand they trust.


The Results
  • A strategic alliance is established with Target Stores, resulting in placement of a dedicated 8 -12 foot sections of Parents Play+Learn toys, and a 4 – 8 foot section of Parents Child+Safety and Health+Hygeine products.
  • Parents Play+Learn educational workbooks, activity books, and activity games are distributed in over 15,000 retail doors nationwide.
  • Licensed partners are category leaders in child safety products, educational publishing and developmental toys.
  • The dedicated design team retained to develop Parents Play+Learn toys has succeeded in creating unique, innovative, top quality products that deliver real value to the consumer.
  • Parents Play+Learn toys have garnered more than 25 major industry awards, including the prestigious Oppenheim Toy Portfolio Gold Seal, the NAPPA (National Association of Parenting Publications) Gold Seal, and the Dr. Toy Gold Seal, among several others.
  • Parents products are available at key national retailers throughout the US, including Babies R Us, Target, Buy Buy Baby, Costco, and Wal-Mart and distributed globally as well in Japan, Australia, the UK and the Netherlands.