SOUTH PARK CASE STUDY

"Joester and Loria recognized a pop culture phenomenon and orchestrated an extraordinary success."
– Beth Schlansky, VP Merchandising, Spencer Gifts

Licensing Goals & Objectives
Orchestrate a global trend merchandising campaign by leveraging publicity, multi-media support including Internet, videos and soundtrack and a close affiliation with key trend retailers.

 

The Results
  • South Park is the most successful trend licensing property in history.
  • Merchandise sales tops $500 million in the US, UK and Australia.
  • South Park Video Game #1 best seller.
  • Video sales tops 3 million units.
  • South Park Soundtrack spawns top ten singles around the world.