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CASE STUDY
Objectives:
- Establish the Jeep brand as a global, “go anywhere, do anything” collection of lifestyle products and further establish the brand’s reputation for delivering on peak performance in rugged conditions and living life without limits.
Results:
- Strategic licensing plan across multiple product categories successfully delivers on the brand promise – Adventure, Function, Innovation, and Originality.
- Highly successful global program with over 600 shops in leading department stores and 80 freestanding stores around the world generating over $550 million in annual sales.
- The most award winning automotive brand extension program, Jeep offers top rated strollers, luggage, apparel and footwear collections and lifestyle accessories
- Annual marketing plan designed to drive consumer awareness and purchase delivers over one billion impressions.
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