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CASE STUDY
Objectives:
- Leverage the unparalled influence and credibility of Parents magazine and its unique relationship with 14 million viewers to establish a branded collection of quality, infant, toddler and pre-school products.
Results:
- A strategic alliance with Target Stores resulted in 8 - 12 foot sections of Parents learning and developmental toys, and a 4 – 8 foot sections of Parents safety and hygiene products Parents toys are still a mainstay in Target’s toy department nearly 10 years after the line was first introduced.
- Parents Play+Learn educational workbooks, activity books and games are distributed in 15,000 retail doors nationwide.
- Through the years, Parents products have garnered more than 25 major industry awards, including the prestigious Oppenheimer Toy Portfolio Gold Seal, Dr. Toy Gold Seal, Great American Toy Test, Today Show, iParenting Media and many others.
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