The Joester Loria Group, a premier full-service licensing agency recognized for award-winning brand extensions and groundbreaking trend licensing, offers an innovative, strategic approach to brand-building. We conceive and implement successful trademark licensing programs for our clients by combining marketing know-how, retail expertise and applied creativity.

Based in New York City and founded in 1999 by highly regarded industry experts Debra Joester and Joanne Loria, The Joester Loria Group has over 50 years of collective experience in licensing, corporate marketing, brand building, product development, retail program management and direct response sales. We work with a network of sub-agents worldwide to manage global licensing programs for some of the world’s top brands.

Joester and Loria have been nominated for more than 30 Licensing Industry (LIMA) awards and have won 10 Licensing Excellence Awards. They have also been recognized by the Miller Brewing Company with its Partners in Excellence Award, and twice by Spencer Gifts for its License of the Year Award. Additionally, they have been cited for program excellence and licensing contribution by Target, Wal-Mart, Saks 5th Ave, Mervyn's, Kohl's and Toys R Us.