PARTNERS

The Joester Loria Group’s founders, President Debra Joester and Executive Vice-President Joanne Loria, manage a team of 30 talented licensing professionals. Joester and Loria collectively have more than 50 years’ experience in developing and managing some of the world’s best-known and most successful licensing programs.

Debra Joester – President
Debra Joester has led the international licensing agency to the forefront of its field. The licensing programs developed over the past decade under Joester's leadership have generated over $5 billion in retail sales. Clients have included corporate brand owners (such as DaimlerChrysler's Jeep and Dodge divisions, Dr. Scholl's, Miller Brewing Company, The United States Postal Service and Coppertone) and leading entertainment licensors (Comedy Central's "South Park" and "Beverly Hills 90210" and "Melrose Place"). She is a frequent guest speaker at national and regional conferences and has served on the LIMA board of directors and as an officer for the organization. Joester began her career as a marketing executive in the music industry, working with bands including the Eurythmics and Judas Priest.
Joanne Loria – Executive Vice President
In her more than 20 years’ experience in licensing and merchandising, Joanne Loria has created unique retail programs for Parents magazine and the pop culture phenomenon “South Park,” and was one of the original architects of the relaunch strategy for Hanna-Barbera’s classic cartoon archive. Prior to co-founding The Joester Loria Group, Loria was Senior Vice President of Hamilton Projects, where she managed sales and marketing efforts for clients such as Jeep, Dr. Scholl’s and Miller Brewing Company as well as the company’s financial and business operations. She is a frequent guest speaker and currently serves on the LIMA board of directors. Before entering the licensing business, Loria had a career in direct marketing and merchandising with Columbia Records’ Columbia House division, where she developed the first non-music merchandise catalog targeted to club members, an initiative that was emulated by other companies and became standard practice in the industry for the next two decades.