SERVICES
Licensing must effectively leverage a brand's potential if it is to meet the goals of communicating brand values, increasing awareness and protecting the trademark. Licensing offers brand owners exceptional return on investment, with long-term, projectable revenue and minimal costs.
However, licensing is not without its risks. Poor quality products, inappropriate product extensions, inconsistent brand communication and inappropriate channels of distribution can dilute a brand's treasured equity and long-standing reputation.
At The Joester Loria Group, whether we represent a client long-term or consult on a short-term project, our extensive industry experience in strategic planning and analysis, product development and retail program management, minimizes the risks of licensing while maximizing the benefits.
Consulting
We provide consulting services for companies who want to evaluate the licensing potential of their trademarks, as well as companies who want to reposition or expand their current licensing programs. With consulting, clients can take advantage of our resources and expertise to tackle specific licensing issues and projects.
Representation
The Joester Loria Group's uses a highly disciplined approach to develop successful, strategic, global licensing programs for our clients. We work carefully to insure that all licensing activity is strategically aligned with the brand's equities, and client objectives are met. With representation, we become an integral part our client's marketing organization - instantly adding licensing expertise.
Our full-range of services include:
However, licensing is not without its risks. Poor quality products, inappropriate product extensions, inconsistent brand communication and inappropriate channels of distribution can dilute a brand's treasured equity and long-standing reputation.
At The Joester Loria Group, whether we represent a client long-term or consult on a short-term project, our extensive industry experience in strategic planning and analysis, product development and retail program management, minimizes the risks of licensing while maximizing the benefits.
Consulting
We provide consulting services for companies who want to evaluate the licensing potential of their trademarks, as well as companies who want to reposition or expand their current licensing programs. With consulting, clients can take advantage of our resources and expertise to tackle specific licensing issues and projects.
Representation
The Joester Loria Group's uses a highly disciplined approach to develop successful, strategic, global licensing programs for our clients. We work carefully to insure that all licensing activity is strategically aligned with the brand's equities, and client objectives are met. With representation, we become an integral part our client's marketing organization - instantly adding licensing expertise.
Our full-range of services include:
- Strategic planning.
- Analysis of licensable assets.
- Product conceptualization and development.
- Proactive solicitation of licensees.
- Product management, approval and quality control.
- Retail program development.
- Marketing planning and support.
- Promotion planning.
- Business term and contract negotiations.
- Contract administration and compliance reviews.
- State-of-the-art contract management.
- Royalty accounting, collection and payment.
- Consumer marketing support.
- Coordination of trade activities including press and trade shows.
The Joester Loria Group
860 Broadway, 3rd Floor - New York, NY 10003 T. 212 683 5150 F. 212 689 3300 e. info@tjlgroup.com