We deliver impact and growth for world-class brands
Joester Loria Group (JLG) is a full-service global licensing agency known for turning iconic brands into powerful, culture‑driving consumer products programs and experiences. We specialize in building innovative, award‑winning brand extension programs that spark authentic connection, fuel engagement, and unlock new growth.
Founded in 1999 by licensing visionaries Debra Joester and Joanne Loria, JLG partners closely with clients to strategically leverage brand equity and bring compelling products, experiences, and partnerships to market. From expanding retail presence to creating meaningful new consumer touch points, we design and execute licensing programs that elevate brands beyond traditional boundaries.
Our work has been recognized with 24 Licensing Excellence awards and multiple nominations every year, reflecting a longstanding track record of creating impactful, industry-leading licensing programs.
2026
Toyota x Pull & Bear: Best Retailer for Corporate, Lifestyle, Fashion, or Sports Brands
2025
Yoto Miffy Storytime Collection: Best Children’s Audiobook (The Speakies)
2024
McDonald’s: Best Apparel, Accessories, or Footwear for Corporate Brands
2023
Kellogg’s: Best Digital NFT
2022
McDonald’s | BoxLunch: Best Retailer for a Corporate, Lifestyle, Fashion, or Sports Program
2021, 2019, 2018, 2016, 2015, 2012
World of Eric Carle: Best Art/Design Brand
2020
World of Eric Carle: Best Experiential / LBE Initiative
2017, 2016
Corona: Best Food and Beverage Brand
2014
Debra Joester and Joanne Loria Inducted Into the LIMA Licensing Hall of Fame
2010
Animal Planet: Best Corporate Brand of the Year
2008, 2006, 2004
Jeep: Best Corporate Brand of the Year
2004
Care Bears: Best Character Brand of the Year
Meet the Team
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Debra Joester
President & CEO
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Joanne Loria
Executive Vice President & COO
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Christine McAuliffe
Managing Director
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James Slifer
Managing Director, Business Development
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Michael Almeida
Managing Director, Business Development
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Iris Pagan-Frank
Executive Director of Finance & Operations
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Jackie DeMaio
VP, Licensing
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Katie Cosgrove
Senior Licensing Director
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Jerra Parfitt
Senior Director, Creative & Product Development
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Tim Blankley
Senior Director, Creative & Product Development
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Annie Doobay
Associate Accounting Director
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Maddy Feiner
Senior Account Executive
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Bibi Camilo
Senior Account Executive
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Candice Pepe-Finn
Product Development Manager
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Tatiana Dudziak
Brand Manager
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Rafaela Prado
Associate Brand Manager
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Krystal Lopes
Creative Licensing Coordinator
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Nora Atwa
Creative Licensing Coordinator
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Sarah Torres
Contracts Coordinator
Our Culture
Our culture is built on collaboration, creativity, and having fun along the way. We’re a New York City based team with a wide range of backgrounds, perspectives, and industry experience; and we believe that diversity makes our work stronger and more innovative. We’re proud to give back through initiatives like Delivering Good and hands-on volunteering, and we balance hard work with memorable connections, from summer adventures to winter celebrations. At JLG, we celebrate individuality, and create an environment where people genuinely enjoy what they do and who they do it with.
