Chiquita × Iota Announce First-Of-Its-Kind Chiquita Banana Lip Treatment

iota, the cult-favorite nutritional body care brand, and Chiquita recently teamed up for a first-of-its-kind collaboration for Chiquita, marking Chiquita's entrance into the beauty category. Together, the brands introduced the limited-edition iota/Chiquita Banana Lip Treatment. Made with Chiquita Banana Fruit Extract derived from actual Chiquita bananas, alongside hyaluronic acid, peptides, and prebiotic + postbiotic ingredients, the clear gloss melts onto lips to hydrate and smooth, leaving a soft, cushioned finish. The Joester Loria Group brokered this collaboration on behalf of Chiquita as its exclusive global brand licensing agency.

"Bananas are having a moment in beauty, but they've been part of beauty rituals for generations," says iota cofounder Monique Meneses. "Collaborating with Chiquita was a natural choice because their expertise and heritage are iconic. If you're going to formulate with bananas, you do it with the brand that has been synonymous with them for more than 80 years." 

“Chiquita has a long history of connecting with consumers through creative brand experiences beyond the produce aisle,” said Andre Quadra, Director of Marketing at Chiquita. “For generations, our Blue Sticker has represented quality and trust. Through this collaboration with iota, we're bringing the Chiquita brand into a new category, offering fans a fresh and unexpected way to experience a brand they already know and love.” 

The limited-edition iota/Chiquita Banana Lip Treatment (retail $28) is now available on iotabody.com and at select Ulta Beauty stores and online at ulta.com.