We brought Miffy and BAGGU together for a collection of bags and accessories that quickly became BAGGU’s fastest-selling co-branded release. Prior to launch, social leaks and viral TikTok content sparked organic buzz resulting in key items selling out within minutes. An integrated marketing campaign across BAGGU and Urban Outfitters delivered 8.5M unique views, while immersive in store moments, and Miffy costume appearances engaged both Miffy and BAGGU loyalists, driving long lines, millions of impressions and a memorable retail experience.