We tapped into Pacifico and Quiksilver’s shared passion for surf culture for a partnership that has blossomed into a series of episodic collections designed for surfing, adventure and California’s laid-back lifestyle. Each collection tells a distinct story and every piece captures the timeless, relaxed, and effortlessly cool spirit of Baja. The collections are sold in thousands of surf and specialty retailers and are featured in store windows, with dedicated displays and signage. Multi-faceted marketing has supported each drop including campaigns featuring pro-surfers, influencers, social media, leading surf publications and exciting events that engage millions of consumers. In recognition of the importance of maintaining the health of our oceans, hosted activities include the Surfrider Foundation and Sea Trees Foundation.