Case Study
Papyrus Home Collection
Extending America’s #1 Premium Social Expressions Brand Into A Multi-Million Dollar Home Decor Collection
We extended the unique aesthetic of America's #1 premium social expressions brand with the Papyrus Home Collection, creating a multi-million-dollar, design-driven home décor program. Anchored in Papyrus' signature design sensibility, dozens of coordinated collections deliver seasonal and everyday bedding, tabletop, candles, storage, frames, stationery and party-paper goods to discerning consumers including Papyrus' 17 million brand loyalists. The products feature the quality materials, sophisticated finishes, and refined detailing that has defined Papyrus for 75 years. Available in 3,500+ stores nationwide, the collections continues to post exceptional sell-through, delivering 8 figures in sales annually.