We partnered World of Eric Carle with Tubby Todd, a California‑based brand known for clean, family‑friendly body care, for a limited‑edition skincare collection. Featuring iconic illustrations from The Very Hungry Caterpillar™, the collection paired beloved imagery with a nostalgic, sweet apple scent. The assortment included a hair and body wash and an everyday lotion, each offered in two sizes and available exclusively on TubbyTodd.com. The launch was amplified through a comprehensive social media campaign, giveaways, and a special mommy‑and‑me influencer storytime event hosted at the Tub Hub.