Inspired by beach bonfires, boat decks, and dusty coastlines, we brought Pacifico and PARKIT together for a collaboration that celebrated beach days that turn into stories by sunset. A Baja road trip with a group of adventure seekers kitted out with limited-edition PARKIT x Pacifico Eclipse Recliners platformed the collection that encouraged consumers to adventure slowly, relish the joy of good friends, glorious sunset and a cold Pacifico beer. Paid and organic social media, influencer seeding and promotional prizing drove exceptional consumer engagement and sales.