The BT21 crew is back and this time, so are their alter egos! The Angel & Villain Collection, a 15-piece limited-edition makeup lineup that pairs angel-worthy sparkle with villain-level drama. The collection features all-new shades, custom formats, and the kind of irresistibly cute packaging fans have come to expect from BT21. Available now at ColourPop.com, on TikTok Shop, and at Ulta stores nationwide.
The lineup includes a 24-shade eyeshadow palette ($30) in five finishes, made for angel eras or villain arcs. Four dual-ended Sparkle + Swirl Lip Gloss Duos ($14 each), which give ColourPop’s bestselling Ultra Glossy Lip a new look with custom shade combinations. Two Crystal Glow Bouncy Highlighters ($14 each) can be worn alone or layered for a light-catching glow. Seven collectible mystery sheets of reusable, self-adhesive Face Crystals ($8 each) round out the assortment.
This partnership is managed by The Joester Loria Group, the exclusive brand licensing agency for IPX Corporation in the U.S. and Canada. This collaboration is a great example of how licensing can help translate a global character property into products fans can find in their favorite beauty aisle as well as bring the brand to a new audience.