Modelo and Lugz Launch Limited-Edition Collection for Hispanic Heritage Month

Modelo and Lugz recently teamed up for a new collaboration, brokered by JLG on behalf of Modelo. Debuting during Hispanic Heritage Month, the limited-edition collection pairs Modelo's Fighting Spirit with Lugz's deep roots in streetwear and urban culture, resulting in a line built around individuality, confidence, and personal style. 

The collection reimagines two signature Lugz silhouettes. The Toro gives the classic painter's boot a fresh look with Modelo-inspired gold accents, while the Wilderness features a rugged, hiker-inspired silhouette finished with gold stitching and Modelo branding. Both styles are available now on lugz.com, featuring co-branded packaging designed exclusively for the drop. 

To help bring the collection to life online, Modelo and Lugz are rolling out a social media campaign, including Instagram content that showcases the Toro and Wilderness styles. JLG also helped facilitate a retail partnership with WSS to support the collection's rollout.