Toyota and Pull&Bear Team Up Again for a Celica-Inspired Collection

Toyota and Pull&Bear are continuing their award-winning partnership with a new capsule collection, inspired by Toyota’s heritage and motorsports. The collaboration, brokered by The Joester Loria Group (JLG), Toyota’s brand licensing agency, celebrates the enduring legacy of the iconic Toyota Celica, tapping into distinctive elements of several generations of Celica’s known for their street and rally racing performance, to create a seven-piece collection.

The launch builds on the momentum of the Fall 2025 Land Cruiser x Pull&Bear collection, which earned a Licensing International Excellence Award during Licensing Expo in May and set a new bar for how automotive heritage can be reimagined through fashion collaborations. The new Celica-inspired assortment includes hoodies, tees and accessories that draw on the Celica's design language. 

The collection is now available at Pull&Bear stores and PullandBear.com, reinforcing Toyota's expanding presence in fashion and lifestyle licensing.