Toyota TRD and PARKIT Team Up to Bring Adventure Beyond the Road

The Joester Loria Group (JLG), Toyota’s licensing agency, recently brokered the new Toyota TRD x PARKIT collaboration, bringing together two brands built around a shared love of adventure, exploration, and creating shared experiences. The limited-edition collection of TRD x ParkIt outdoor chairs celebrates TRD’s legacy in outdoor performance with heritage-driven designs which strengthens the connection between TRD consumers who live for adventure and exploration as a way to bring that same rugged spirit to their everyday gear.

At the center of the collection are two premium outdoor chairs, the Voyager and the Eclipse Recliner, which pair PARKIT's patented 3-in-1 functionality with Toyota TRD-inspired design and durability built to keep up with any destination. The integrated marketing campaign supporting the launch spans digital, social, email, SMS, paid media, website content, and product storytelling, with creative messaging rooted in heritage, exploration, and shared experience,  reinforcing Toyota TRD's legacy of adventure while positioning PARKIT as the ideal companion for getting there.

License Global recently shared the news of this exciting new collaboration.