We brought together Corona and lifestyle footwear brand, Hey Dude, to kick off Summer 2024 with a 4-sku collaboration that embraced Corona’s laid-back beach vibes and Hey Dude’s signature comfort. The collaboration, which included Hey Dude’s launch of the Hudson court-style sneaker sold exclusively at Foot Locker and Hey.Dude.com, exceeded all expectations! The collection featured unique details including sand-speckled midsoles, lime wedge lace ends and other elements that evoked the iconic Corona beach experience. Marketing included a Pinterest takeover delivering 7.3M impressions, sweepstakes and influencer and social media campaigns. Retail and DTC sales significantly exceeded goal, and both Corona Wally styles were Hey Dude’s top selling styles for two weeks.