We partnered The World of Eric Carle with Hydro Flask, the leading premium hydration brand, for a limited edition collection featuring Eric Carle’s iconic characters and artwork. Inspired by The Very Hungry Caterpillar™, the line includes three products in two cheerful colorways. Launched on HydroFlask.com, Whole Foods, and Amazon, the collection quickly became the top selling item on HydroFlask.com, Hydro Flask’s second best seller on Amazon and Hydro Flask’s most successful limited edition launch. Supported by digital and social campaigns, newsletters, and media outreach, the collaboration delivered over 41 million impressions.