From its roots in Mazatlán, Mexico to activations in Aspen, Pacifico embodies a sense of curiosity and exploration. Now the #11 best selling beer brand in the United States and #2 brand in California, Pacifico was first brewed in 1900 in the coastal city of Mazatlán, Mexico. Legend has it that decades later California surfers stumbled upon Pacifico along the Baja coast and their love for the beer began. Those surfers epitomized the essence of Pacifico – independent spirits who follow their own path and have a love of discovery and adventure.