Modelo Especial, first brewed in Tacuba, Mexico in 1925, became the #1 selling beer brand in the US in 2023. Rooted in resilience, authenticity, and high quality, Modelo connected with Hispanic and non-Hispanic consumers with its “Fighting Spirit” campaign and continues its storytelling with “Mark of a Fighter”. Embraced by those that recognize the Mark of a Fighter within themselves, Modelo shows up where people gather with friends and family.