L'eggo my Eggo! For over 50 years, Eggo has been winning hearts with its golden, crispy waffles that turn busy mornings into moments of comfort and fun. Loved by families and millennials alike, Eggo captures nostalgia, convenience, and a playful spirit that transcends generations. With over 100 million waffles sold annually, Eggo is more than a breakfast favorite, it’s a wholesome icon with 92% brand awareness.