The World of Eric Carle is a global licensing and merchandising brand based on the beloved children's books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than 70 books which have sold over 175 million copies worldwide. With The Very Hungry Caterpillar as its centerpiece, the brand promotes themes of creativity, play, and nature through books, educations apps, toys, apparel, live shows, infant development and educational products. The World of Eric Carle award-winning products and experiences engages families and educators in the US, UK, Europe, Australia, Japan and China.