Known for its medley of flavors and textures, Honey Bunches of Oats has been one of the most popular cereal brands in the United States since 1989. Ranked among the most popular food brands with millennial families and Hispanic consumers, Honey Bunches of Oats is purchased by one in 5 US households annually. With its instantly recognizable packaging and iconic campaigns, such as "Don't Just Eat Oats," the brand delivers on unique texture, big flavor and feel-good nutrition.