We extended Chiquita, the world's most popular banana brand, into adjacent consumable categories that deliver on quality, trust, and delicious taste experiences. The Chiquita licensing program has been an immediate success in North American and Europe across categories. Chiquita plantain chips with Snax-Sational Brands, taps into the "better-for-you snacking trend with globally inspired flavors and rapid farm-to-bag freshness. Chiquita's Applied Nutrition partnership expands the brand into protein powders and sports beverages, leveraging the flavor equity and functional nutrition benefits of the world's #1 fruit. We extended the brand into frozen indulgences with Chiquita x LiQ ice-cream and Brothers International Food Corp. for additive-free freeze-dried banana snacks. Collectively, these extensions amplify Chiquita as the premier global banana brand and extends core equity to new and innovative formats.