Case Study
McDonald’s | Nails Inc.
A Crave‑Worthy Collaboration That Translated McDonald’s Cultural Icons Into Beauty Buzz
We partnered Nails Inc and McDonald’s for a coveted, limited edition Nails.INC x McDonald’s collaboration inspired by iconic packaging and classic orders beloved by McDonald’s global fandom. Sold at specialty retailers and in endcaps at Target Stores, the collection drove millions of impressions across traditional media and social media. WWD featured the playful menu-inspired collection showcasing the innovative packaging complete with the famous golden arches.