We elevated Modelo’s soccer legacy with a Kappa partnership that celebrated “the beautiful game” and both brands’ longstanding love of futbol. Modelo x Kappa has grown into episodic drops of collections timed for key moments in the sport including Gold Cup and FIFA World Cup. Rooted in a shared passion for futbol and community, Kappa and Modelo amplify each drop with viewing parties, influencer campaigns, pop-up shops hosted by Complex and more. The collections have resonated with soccer and fashion fans, with enormous social media buzz and products selling out in days.