Miffy Hops Into Starbucks: A Limited-Edition Collection Arrives in the U.S. and Canada

The limited-edition Miffy x Starbucks collaboration brings together two globally recognized brands connected by a shared sense of joy, warmth, and everyday optimism. Inspired by Miffy's playful charm and simple design, the collection includes drinkware, water bottles, gift cards, and an adorable plush. The North American launch follows successful rollouts in Singapore and across Asia Pacific markets, where fan demand was high. JLG is proud to have helped bring the collection to life in the U.S. and Canada as the brand licensing agency for Miffy.

Standout pieces include a 14-ounce ceramic mug adorned with tulip blooms, a nod to Miffy's Dutch heritage, and a special edition plush dressed in Starbucks' signature green apron. The collection is available at participating locations, while supplies last.

With over 85 million books sold worldwide, Miffy is a character with genuine global recognition, and this collaboration reflects exactly the kind of strategic, culturally resonant partnerships JLG works to build for our clients. The buzz and excitement around the collection has been building with coverage from Food Network, TODAY, and Delish, among others.